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We help leaders and organisations…

Perform & transform,

There are no
time-outs in today’s
business world.

Leaders nowadays face challenges inconceivable even a generation ago. Pressure on quarterly targets has never been greater, even in the middle of organizational transformation. And there’s no way to call a time out to give you time and space to add the latest data-driven digital tools and exponential technologies to make your job easier.

The business simply has to perform, even as it transforms. That’s why it needs a compelling purpose.

Purpose drives
performance. Fact.

Harnessing a strong shared purpose has been proven time and time again to help organisations out-perform expectations, their rivals and the market.

We can deploy a variety of leadership development programmes, executive coaching and culture transformation interventions to help you become a purpose-driven organisation with these traits:


Organisations that rally round a purpose are consistently proven to innovate strategically faster and get new ideas to market more quickly than their rivals.


Purpose creates more value for and more loyalty from customers and more value for shareholders. It makes a quantifiable difference to performance.


All around the world, the best talent is increasingly choosing to work with organisations with whose purpose they are aligned. They stay engaged and motivated for longer too.


Purpose-driven strategy comes from the inside out, rather than the outside in. So organisations can choose which business they should be in, and which to ignore.

Positive Impact

By unlocking the power of purpose, it is possible to drive higher financial performance while impacting positively on individuals, communities and the world.


Organisations with purpose need leaders who can communicate brilliantly to align everyone around what they believe in.

“Oxford Leadership has a deep wealth of knowledge and wisdom into the complex transformational challenges facing organisations and their leaders today.”

Mats Lederhausen
Former CEO, McDonalds

“The Breakthrough process helped us align as a management team and engage our top 90 leaders with fierce resolve to outperform the market.”

Ruediger Stroh
Executive Vice President, NXP

“The Presidential lnnova Award is conferred on Oxford Leadership™ in recognition of outstanding contribution to the Mexican Government during the term of my Presidency. This award is an indication of my esteem for Oxford Leadership and its Founder and Chairman, Brian Bacon, whom I consider to be one the best leadership consultants and mentors in the world.”

Vicente Fox Quesada
President of Mexico, 2000-2006, Mexico Government

“I have been through many leadership programmes before, but none has had the same impact as OLDP on my approach to life and work. It has definitely changed me as a leader.”

Santiago Gowland
Former Vice President - Brand & Social Responsibility, Unilever

“Oxford Leadership is a long-term partner of Telefónica’s Corporate University. More than 2,000 Telefónica senior leaders have completed the Oxford Leadership courses, which consistently achieve the highest level of evaluation amongst our directors.”

Rory Simpson
Chief Learning Officer, Telefonica

“The Self-Managing Leadership programme was the most powerful and moving course I have ever attended in my entire professional career. Brian’s vision and foresight has helped me deal with many difficult situations personally & professionally.”

John Mahtani
Former Vice President, Warner Bros

“If we are able to lead ourselves in this authentic way, we will truly be able to mobilize those we lead, unlock the potential of the organisation and turn it into growth for our business. Together we will build a community that can be characterized as cohesive, inclusive, respectful, trustworthy and inspired.”

Tex Gunning
Managing Director, AkzoNobel

“Opportunity to give time, effort in to renewing myself, my behaviours and my future with a wide variety of tools and techniques to open my mind.”

James Day
Head of O2 Money Marketing, Telefonica

“The Oxford Leadership Journey with Jeroen and his team was an exciting and lasting experience for me. In his coaching sessions, due to his experience and observation skills, I learned a lot about my personality and gained a better understanding of my behaviour. This enabled me to make a big step forward in developing my competencies for both my personal and professional life.”

Bernhard Heyder
Vice President Procurement and Logistics, BASF

“Ulli has worked with our board as a team and on an individual basis. His great strength is to translate clear, analytical thinking into pragmatic solutions. Ulli has a very sympathetic and optimistic way of communicating. Within his coaching, he always keeps a passionate focus on the individual’s strengths, to free people´s maximum personal potential and develop them into great leaders.”

Dr. Klaus Kinkel
Ex- Foreign Minister/Vice-Chancellor of Germany, CEO, Deutsche Telekom

“Oxford Leadership™ helped our Group Management Team significantly sharpen our strategic focus, create alignment, strengthen teamwork and improve overall performance of the Electrolux Group.”

Keith McLoughlin
President and CEO, Electrolux

“Ann-Sofie is a highly competent trainer. Her great skills as trainer, coach and leader were very much present throughout the course and she showed great enthusiasm which encouraged others to follow.”

Nima Rafiei
Ericsson Research, Ericsson

“Fredrik possesses a unique ability to understand, communicate and establish trust with people across all levels and functions to effectively drive successful initiatives for both companies. Fredrik is an excellent leader and partner.”

Guntars Otto
Mobility and Network Line Manager, IBM

“Axel is a very self-motivated person who excels in bringing the best out of his coaches. Punctual, reliable and always willing to help. He takes action whenever he sees an issue arising and consistently looks for improvements. I very much like working with him.”

Niels Cotur
Head of Date Analysis, Makro

“Oxford Leadership has played a key role in the company’s business turnaround since 2002, initially in Europe through the EuroMission management alignment, and also internationally as a key advisor to myself and the Plan to Win Project. I am personally grateful to you for your insightful perspectives on people and your development of the European Management Team.”

Charlie Bell
CEO, McDonalds

“Leadership for Growth is an inspirational experience that allows personal leadership to be the starting point and anchor for better team and organizational leadership. Our top leaders have benefited from making this leadership journey, that touches their hearts and minds.”

Heiko Hutmacher
Board of Management - CHRO, Metro

“It was probably the most interactive and useful training I ever had in my professional life. I believe this will influence my role in a very high grade. I have already started thinking and acting in a different way.”

Anna Tigka
Medical Advisor, Novartis

“Henrik was engaging and provoked really good conversations in the team. His sessions were excellent, I got a huge amount of value from the conversations we had an he enabled “break-thoughts".”

Bill Eyres
Head of Sustainability, O2

“We can see the difference in the quality of leadership. We find our leaders are more aware of themselves and their behaviours - they have become mature. Good leadership starts with good knowledge about yourself. Oxford Leadership are very professional and were able to make a true impact on our leadership; in how they behave, in their relationships with themselves, and their employees.”

Eva Norrbohm
Programme Manager, Group HR - Leadership & Organisational Development, SEB

Digital Solutions

anytime, anywhere – aligned with your strategy

Online Team Coaching, Leadership Development, Mentoring and Training Programmes.

A conversation on embedding purpose.

Thoughts on purpose-driven leadership and why embedding purpose is crucial for companies to accelerate and attract talent.

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Research shows that ‘purpose-driven’ people…


more likely to be engaged


career satisfaction


more contentment overall


live up to 7 years longer


more likely to be a leader

Explore case studies

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