With over 20 years of business experience  in sales, marketing, branding and portfolio management, Yrsa feels to have learned the most important lesson. Her belief is that people are a company’s most important asset and the key to all success. 

Meanwhile already supporting people as manager, colleague and mentor, Yrsa started her coaching career in 2018. Currently she does coaching as freelance on the side of her business role. 


Although Yrsa has supported people in different layers of the company, she has a special passion for leadership support.  Leadership is in the essence of a company and has a huge impact on the organization’s wellbeing. 

Clients often find it beneficial that she has a background in business, because she understands challenges in the corporate world, with e.g., financial targets and organizational changes.  

Yrsa works in English, Swedish and Finnish.  


Yrsa has a Master´s degree in Economic Sciences, ICF certification in Business Coaching and diplomas in NLP-coaching and team&group coaching.  Her  passion is to support people in finding their balance. ​and her coaching style is to challeng her clients to finding their full potential through digging within their thoughts, setting targets and clear steps. 

As a coach Yrsa believes that it all comes down to being fully present in the situation and really listening. 

“The coach was really professional, supportive, and able to ask the right questions to support me in opening my thoughts. I am notable to find anything to improve. Sessions were intense and after each coaching I was surprised by how much further I was able to go and how much help the coach gave me with that.”

“Knowing that I could completely trust my coach enough to speak about anything was one of the  key elements that helped build the great relationship we shared on this journey. The knowledge, thoughts and ideas shared along with the support provided made the experience a very positive one for me.”

“Thank you Yrsa for all the support! I learned a lot and I am now much more confident and also engaged to the company. I really hope there will be an opportunity to continue the coaching with you.”

Coaching Client
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