Re: The engagement thing - An Open Letter to the CEO from Your Team.
RE: The Engagement Thing
Dear CEO,
We - your team - are here for you. In every sense.
Do you ever wonder why everything seems to be much harder than it
should be? We do too. You've hired us to do the work you want
to get done. We've recently heard you say that you want to build
engagement and collaboration within the organization.
We hope that you mean it. We want to collaborate and we want to
care and we want to engage, but there are some things holding us
back.
First - We have no idea what you're up to. Or what you want. You
might think we do, but trust us, we don't. We do not understand
your objectives and your strategy. And, perhaps most importantly,
we don't know what kind of decisions you're making. If you are
still working out some of the issues, let us know where you are on
the journey. Include us. If you have made progress in your thinking
share it with us often. Really often - not just on quarterly calls.
An internal blog or more informal notes to us on a regular basis
will help us feel more connected, understand and support your
work.
Second - because there is this mystery about what is going on in
your heads - a lack of transparency - we invent and imagine your
reasoning. What we make up is usually entirely wrong. We invent all
kinds of strange justifications for what we see - or don't see -
you doing. A little transparency will not only build our confidence
in you, but it will help us build our relationships with each
other.
Third - Because we don't know your thoughts on the purpose and
value of our organization or whether and how you're trying to form
them or fulfill them, we struggle to work with one another as a
team. We lack the key criterion for collaboration - a shared sense
of purpose. My esteemed colleague over there is doing what he
thinks is right, or feels serves his interests, and I'm over here
doing the same. Since we don't have a shared goal or framework for
evaluating objectives, we don't have shared interests, and we have
trouble agreeing on the right path. It's not always pretty. Our
mutual respect is eroded. Sometimes it can get nasty. Guess who
suffers? We do. And you do. And our customers do. And our
shareholders do (I've heard you might own some stock as
well).
Fourth - That missing sense of purpose? It also impacts our ability
to make a decision. And yours. Many decisions become political in
the absence of a clear goal or outcome. Many important issues
become a matter of opinion, because there are not clear criteria
for decision making - that is, there's no clear vision which guides
other decisions small and large. Worse - we're never certain when a
decision is final, because political decisions tend to get made and
remade - it's never clear when it's over, and we spend way, way too
much of our valuable time and energy fighting these battles rather
than serving our customers. We lose our will.
Fifth - We are, as I said, on your side. If you give us the chance
to be part of your team you'll win our hearts and minds. We want to
be won. We want to be recognized for our expertise and hard work,
and feel that that work is effectively directed at a meaningful
outcome. We assure you that we understand the market, our customers
and our business, and that we know how to make it better - but we
do need the alignment of good leadership so that our efforts
amplify one another rather than cancel each other out.
Sixth - Platitudes can be toxic - please avoid them. We all know
what's going on here, and when you tell us that you recognize it
too, you give us confidence that we can in fact make progress and
make a difference. When you give us a whitewashed version of
reality, well that is something that's very transparent. We really
do understand that most issues are not simple. We understand that
there can be a lot of gray area. Show us where the gray is and how
you're trying to clarify it. Give us substantive insight into which
is which and how you're currently thinking about the bad and the
ugly. We won't bullshit you if you wont bullshit us.
Seventh - You are probably
worried that if you share the difficulty and complexity of the
business with the entire team, that the world will know your
secrets and the business will be ruined. We understand why you feel
that way. But a team has loyalty, and we won't knowingly compromise
you, especially if you're clear with us what should be "just
between us". Don't forget that most people and businesses are
shamed not by their flaws, but by what they do to hide them.
Respect is earned when people strive to do better. If you want to
do better, we need to leave behind the fiction that we're perfect.
(Because if we are perfect, well then there's no need to improve,
right?)
Respect us by acknowledging what's not perfect and hold us
responsible for the answers. You will earn our respect and ambition
when you share your burden with us. Respect from the team - and the
market - will follow. The downside risk hasn't changed - if it goes
wrong the market will be disappointed.
Trust us with your confidence and your doubts. Look to us for
solutions. You will be amazed at what we can do in just a few
weeks.
Yours sincerely,
Your entire organisation